Crowdsoucing Rocks! (err maybe)

Over the past several weeks I’ve been experimenting with crowdsourcing.  My ultimate goal in experimenting was to understand how Marketing professionals can utilize crowsourcing for production of marketing materials.  From Wikipedia,
“Crowdsourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, [...]

Gotta love Web 2.0 (unless you’re not a nerd)

Two services I’m loving right now are JOTT and I Want Sandy.
Jott allows you to send email messages by calling your special Jott phone number.  Jott transcribes your voicemail and then sends an email to the recipient.  More on this later..
I want sandy is a virtual personal assistance who excels at keeping your calendar, to [...]

How to explain Social Media to the old school

In my previous life, i worked for a very large Fortune 500.  The MarCom team that I was a part was generally a younger minded group that was familiar with social media and open to investigating its use for corporate initiatives.  (Pat on the back: I was much more informed, hence my new job here a vSocial). 
During [...]

Wait, did I just use Twitter in my marketing strategy?

I got home today and I couldnt believe it.  In a meeting with the CEO, CTO, and COO of vSocial, I made the argument.  It’s about PR.   We’re a social media startup, we need a blog, we need Twitter.  Took all of 10 min.   We understood, we grasped the value, we bought into it, we did it.   
The new economy is about [...]