How to explain Social Media to the old school

In my previous life, i worked for a very large Fortune 500.  The MarCom team that I was a part was generally a younger minded group that was familiar with social media and open to investigating its use for corporate initiatives.  (Pat on the back: I was much more informed, hence my new job here a vSocial). 
During [...]

Wait, did I just use Twitter in my marketing strategy?

I got home today and I couldnt believe it.  In a meeting with the CEO, CTO, and COO of vSocial, I made the argument.  It’s about PR.   We’re a social media startup, we need a blog, we need Twitter.  Took all of 10 min.   We understood, we grasped the value, we bought into it, we did it.   
The new economy is about [...]