Gotta love Web 2.0 (unless you’re not a nerd)

Two services I’m loving right now are JOTT and I Want Sandy.

Jott allows you to send email messages by calling your special Jott phone number.  Jott transcribes your voicemail and then sends an email to the recipient.  More on this later..

I want sandy is a virtual personal assistance who excels at keeping your calendar, to do lists, etc updated.  Again, more later. 


How to explain Social Media to the old school

In my previous life, i worked for a very large Fortune 500.  The MarCom team that I was a part was generally a younger minded group that was familiar with social media and open to investigating its use for corporate initiatives.  (Pat on the back: I was much more informed, hence my new job here a vSocial). 

During one of the last meetings I attended at my previous employer, the Director of Corporate Communications for this $40 billion company was asked about Social Media.  You can guess what his response was.  Yep, friggin MySpace.  I knew at that point the conversation was over. 

Social Media is so much more but if you don’t live it, and aren’t open minded and interested enough to investigate it your company is doomed.  Doomed to keep using the same costly, inefficient and time consuming marketing tactics it did it the past.  Doomed to keep saying ‘We need to think outside the box’, while steadily building the box up around you.

Forrester analyst Jeremiah Owyang has a great post on how to manage this type of conversation. 

Good luck, an update your resume afterwards just in case.

Wait, did I just use Twitter in my marketing strategy?

I got home today and I couldnt believe it.  In a meeting with the CEO, CTO, and COO of vSocial, I made the argument.  It’s about PR.   We’re a social media startup, we need a blog, we need Twitter.  Took all of 10 min.   We understood, we grasped the value, we bought into it, we did it.   

The new economy is about the conversation.  You’re either in it, or it goes on without you.  Which would rather?  Which is best for your company? Your customers?  Exactly.

Disclaimer:  Social Media tools are not for every company, poorly applied social media strategies can result in PR ass whoopins.